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2/9/12

Mad For Mod

How retro-fabulous is the mod styling in this ad campaign for French label Paule Ka!  And, how brilliant of Paule Ka to use Acapulco as the back drop here!  These images remind me so much of photos I've seen of my parents on their honeymoon, a time in history that is literally just before my own memory.  Note to my mother: really wishing you would've saved some of your adorable ensembles from back in the day.  Fortunately, Paul Ka's clothes are as cute as their ads.  Seriously crushing on the entire Spring collection...

19 comments:

  1. One of my favorite looks...love, love the first dress!!

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  2. Wow, I love this line! I especially love the sweaters with the stripes at the sleeves and waist and the bow at the neck. It's too bad they don't seem to be sold in the states.

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  3. These fashions are fabulous! My mom was in Acapulco in the 70s....love those mod outfits!!! (And wish she had saved some for me!)

    xoxo E

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  4. Such fun! I love how the photographer created this slightly overexposed feel, just like those old cameras did, it's as if you can feel the sunshine radiating out...

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  5. Adore the color block pieces! Great setting for the shoot!

    xoxo
    Karena

    Art by Karena

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  6. Stuning! I would totally relish in a mod life.

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  7. I love his collections, and this one is no exception - so cute and so current!
    Love the styling of the shoot and love how the filter on the camera give this etherial glow!

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  8. Sue-
    You inspire me to conjure up a trip and a new wardrobe.
    Time to pack my valise and jet set away somewhere dreamy.
    pve

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  9. Okay, I wish I had styled this myself - it's beyond. So funny because I was JUST saying to my mom and grandmother yesterday while we were looking at old pics that I wish they had saved some of their swingy mod dresses etc. Just a reminder to save everything - it always comes back!

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  10. I adore anything Mod and this is no exception. I bet your mamma was one stylish lady!

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  11. So retro - love the Mod look!!!

    xoxo

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  12. Fabulous photos of then and now!!! Love, love, love!! Reminds me of back in the day!!

    www.viningdesign.blogspot.com

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  13. I love the sweaters with the bows, and the green and black dress!!

    www.lifeofamodernhousewife.com

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  14. Love it! What a smart ad campaign! Great look! I love the dress with the green sash!

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  15. Always been drawn to this look..so chic and timeless. Has a "Milly vibe" going which is a line I love. How great is that first dress, the sweaters with bow and the color blocking. Fabulous! Plus anything looks better when its shot in beautiful sunny Acapulco!

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  16. I remember wearing one of my mom's suede mini-skirts for Halloween one year....I wonder where it is these days (although it probably wouldn't fit over my toe at this point!) I think the fashion of that era was so fun....

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  17. Thanks so much for the MOD injection. Just what I needed today.

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  18. LOVE. Clean lines, happy colors, and these images just make me crave spring and summer in a crazy way.

    Nancy xo

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  19. I love everything, it has that wonderful Slim Aaron vibe!

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